Audience Research- Online

Audience research

When doing my audience research about thriller films i found out that lots of people went to see thriller films  if they were a remake of a novel and the book being such a huge success. this was the case with films such as We Need to Talk About Kevin 39% because it was based on the book and The Girl Who kicked the hornets nest, which is part of The Millennium Trilogy over 51% of people who saw this had read the book.

The demographics of an audience is always key. The gender of the person, what films men and women like is always different. Age is important for a thriller because they need to know what certification to pitch the film at. Other demographics would be
-Ethnicity
-Class
-Region
-Sexuality
-Religion
-Family
Another thing that is important about an audience is their Psychographics these are things that are different with every person that change their views of films. For example one's interests may change the way they look at a film, an example would be somebody who has read the novel may want to go see it when it has become a thriller film. Other psychographics are:
-Ideology
-Beliefs
-Morals
-Values

Another thing found when doping my audience research is that with thrillers its very even in gender when it comes to thrillers for example The Girl Who kicked the hornets nest.

Male	49%
Female	51%

and for We Need to Talk About Kevin it was

Male	46%
Female	54%

i believe it is slightly in favour of females in both these films because of a female main role.