Audience Research: The Dark Knight

The Dark Knight is the second installment of the Batman trilogy which was released in 2008. In the film Batman attempts to stop the mob with the help of Gordan and Harvey Dent, but comes up against The Joker the Batman's most famous comic book villian.

The film had many big name actors in it for example Morgan Freeman, Christian Bale, Michael Caine and Gary Oldman. Also a major attraction for people to come and see this film was the inclusion of Heath Ledger, this was one of his last films before he died so that was a big draw for the public to come and see the movie.

With this film being the sequal to Batman Begins which had a gross profit of over $370,000,000 the film was guarenteed to have an interest. One part of their target market is the hardcore comic book fans. Those who went to the 2007 comic-con in San diego Where involved in a very interactive chase of clues round the city and at the end of the clues a fan was kidnapped by The Joker and later at the convention a Gotham newspaper (place where film is set) was handed out saying "See you in December" with the fan dead with a jokers card in hand. This got a buzz going about the film. Another big way in which they marketed the film was with the posters of the logo and main characters. One place in which a logo was placed was on the side of an F1 car at the 2008 british grand prix where millions would see it worldwide due to the large audience of the sport. The posters showed the two main characters of Batman and The Joker to build the excitement of the clash between the two

This film was certificated at 12A which ment that people of all ages would be able to come and see this film. This was a positive for the makers due to the film then being able to get out to the biggest audience possible. If rated a 15, this film would of cut out the child audience who all love the character Batman through the comic books, TV animation series and toys. This film gained a massive $1,004,558,444 gross profit due to the size of the audience