Our Audience

In Media Studies, audience is the term used to describe those who consume media texts. For instance, films, television programmes, newspapers, magazines etc.  For many obvious reasons, media producers and institutions like to consider audiences in groups. To investigate how large their share of the mass market was, television companies and advertisers came together to perform new techniques of market research. This involved quantitative surveys where they attempted to count how many people they reached. Most commonly used was the system of television ratings which still today, has an enormous effect of the workings of TV stations.

We can divide our audience into two categories; demographic and psycho-graphic.

Demographics involves the audience's:
-Gender
- Ethnicity
- Age (certification)
- Social Class
- Region
- Sexuality
- Religion
- Family
- Education/Occupation

Psycho-graphics involves the audience's:
-Interests
- Likes/dislikes
- Attitudes
- Ideology (your ideas of life)
- Beliefs
- Morals
- Values