Online Audience Research

By gathering some audience research together, it will help us to identify our target audience in the genre, thriller, and what sub-genres of thrillers is most popular. So by doing some research it will help us decide on a sub-genre for our opening, such as a psychological, crime, mystery etc.
I have decided to look into a thriller film which will have a particular sub-genre.

The Girl who Kicked the Hornets' Nest:

When researching 'The Girl who Kicked the Hornets' Nest', I found some interesting websites which can help establish the popularity and people's opinions of this film. One of the websites I found was http://industry.bfi.org.uk/exitpolls  in which I could click on a particular film and it would lead me to a spreadsheet in Microsoft Excel. In this spreadsheet, I found out that the majority of the surveyed public were female however the percentage of men to women was very close at 49% to 51%. This tells us that this film was popular with both men and female. When looking at the 'Sources of Information', 30% of the public heard about the book beforehand which establishes that most people when going to see films, see the film because they have read the book already. This occurrence has also happened in the Harry Potter sequel, The Help, Mama Mia, Life of Pi, and the film before the The who Kicked the Hornets' Nest, The Girl with the Dragon Tattoo.

I have researched 'The Girl Who Kicked The Hornets' Nest' thoroughly and I found on Amazon some personal reviews from the public. From looking at the results, the majority of people said they thought it was a 'great film' which indicates that a crime thriller is a popular sub genre. I think this is because it builds up a lot of suspension throughout the film and the action involved keeps the audience on the edge of their seats.
When focusing on the target audience of this film, the research shows that more people over the age of 35 saw this film rather than people under the age of 35. Perhaps this is because the film is quite complex and not suitable and appealing to the younger ages as the film involves murder and experiences with court cases. This film was cleverly produced as it attracted both males and females. I think the fact that the film included aspects in which females could relate to but also for the males, the film involved a lot of action scenes.